It does not matter what you have read online or what you have heard, email marketing is still an effective marketing techniques. In other words, Inbox Blueprint 2.0 email marketing is still alive and kicking!
There is a lot of evidence around us that backup this claim. Research on inboxblueprint.com/yes has shown that an average of 200 million messages is sent every day. 73% of online and offline companies prefer email marketing to other kinds of marketing. On the other hand, 72% of people mentioned that they prefer communicating with companies and businesses through emails.
NOTE: Makes sure that you carryout your email campaigns in the right way, otherwise it does come with a huge impact on the negative side as opposed to what you are trying to achieve.
Below are 4 guidelines to consider before you begin your email marketing campaign.
1. The Email Content
The first rule in Inbox Blueprint 2.0 email marketing is making the content interesting to users. One of the best ways to keep everything interesting is by connecting to industry trends, hot new topics, as well as popular market-wide product. This technique will keep your users interested and encouraged to open your emails. The persons who will open your email should feel like they are getting something useful from the email. In the process, you will build a good reputation. In a nutshell, you do not want to build a bad reputation about your company.
2. The Number Of Anik Singal Inbox Blueprint 2.0 Emails
Do not send thousands and thousands of emails to your subscribers. In other words, do not fill their inbox with mails about your company. If you do this, chances are that they are going to be marked as spam. In a worst case scenario, if many people complain about your messages, the email service provider may temporarily disable your subscriptions o the email account.
According to a report by Campaign Monitor, the service provider standard for an acceptable percentage of complains are low. However, if the complaints go beyond 0.02%, the service providers will become concerned. For this reason, it is paramount to take extra precautions by making the content interesting and useful to the use and at the same time pace the number of emails you send to your customers.
3. Avoid Using Pop-ups
A majority of businesses do not use pop-up ads and rather asking people to sign up by providing their email addresses. Well, this is a good take because it is a fact that people get annoyed by pop-up ads and most often tend to avoid them as much as possible. In addition, it has been found that a majority of those who click on pop-ups often click on many of these pop-up ads, which in turn fills their inbox with hundreds of emails from various companies. Because they have a large number of emails, this makes it impossible for them to click and read your emails.
NOTE: Let’s not forget they sometime click on pop-ups unintentionally; of which they did not subscribe for emails on their own will.
4. Inform Your Customers or Audiences In Advance
There are many Anik Singal Inbox Blueprint 2.0 businesses that do not provide or inform their audience in advance that they will be receiving email newsletters. This is a wrong move because some would only want to register for a service but do not want to receive newsletters. For this reason, it is wise to let audience check a particular section highlighting that they will be receiving newsletters.
There are companies that profit from selling or offering email addresses they receive from their audience. Actually, this is one of the biggest reasons why many people do not subscribe to newsletters. Therefore, it is wise to mention that you will not share any email address they provide with anyone.
Remember, people do not want their inbox filled with spam from different companies and advertisers. Well, companies or online businesses are advised not to rely on email marketing only. They should also have other marketing techniques in place; even though email marketing is effective, influential and the cheapest option.