One of the keys to success with marketing is using every tool that you have available. One tool that you may not be using to its full potential is Facebook. Check out the following tips to learn how to leverage the power of social media
When designing your Facebook page, be sure to stick with a theme that accurately reflects your company’s image. This includes prominently displaying your logo and your company colors. Remember, the overall appearance of your page is the first exposure that many people will have to your business. Make sure that it is well designed so that you make a good first impression.
One option you may want to consider is setting up a Facebook group instead of a traditional Facebook page. Groups help build a sense of community with your followers. Ideally, you should use a combination of both a page and a group to reach the largest possible audience with your marketing.
Consider linking together your social media accounts so that updates are shared between them. This can make it easier to share content. For instance, when you share a post on Twitter, it will automatically post to your Facebook wall as well, eliminating the need to have to post both to both sites separately. This can wind up significantly cutting down on the amount of time you have to spend managing your social media accounts.
People will be far more likely to trust your business if your Facebook page looks nice. As sad as it is, most people judge things by their appearance. If your page is cluttered and unprofessional looking, it will reflect poorly on your business. To avoid losing any business, make sure that you choose a high-quality photo for your profile picture and for the header of your page.
Depending on the type of business that you are in, you may find that you do better using Facebook ads rather than setting up a Facebook page for your business. For instance, if your business does not focus on having repeat customers, there is no need to build a community of followers. Instead, you can just place targeted ads on Facebook to reach new customers when you need them.
Avoid the temptation to share any personal information or stories that are unrelated to your business through your business page. Everything that you share should be directly related to your business or industry. If you stray off topic, chances are you will lose followers. Keep your page tightly focused around your business for the best results.
If a customer takes the time to leave a comment or question on your wall, it is important to always reply to them. Even though leaving personalize replies can be time-consuming, in the long run, it will pay off since it shows your customers that you care.
Try to maintain a consistent look for all of your online properties. For instance, the design of your website should match the design of your Facebook page. Creating a cohesive look will help give your business a professional image while at the same time helping to build brand recognition.
Ask any business owner and they will tell you that the hardest part of running a Facebook account is getting people to like your page. One way you can get them to click the ‘like’ button is by providing them with a discount, coupon code, entry into a contest, or some other incentive in exchange for liking your page.
People like to support businesses that care about their customers. One way that you can show how much you appreciate their business is by always taking the time to respond to their comments or questions on your page. This type of personal interaction can go a long way toward building brand loyalty.
When done correctly, Facebook marketing can help dramatically increase your company’s profits by helping you build long-term relationships with your clients. Best of all, it is free to get your page up and running. The sooner that you can implement the tips and ideas in this article, the sooner you will be able to start building your Facebook following.