Bitshelf - Online Markeing and Search Engine Optim Details

Does Yahoo! Needs Some Business Advice?
2007-06-26 13:11:15
Lots appear to be going on at Yahoo!, Terry Semel is out as CEO, and according to ValleyWag 10 out of the 16 execs are gone. To add more confusion, Search and Display are now under one roof with David Karnstedt. Ok, are you worried? I would be if I were a shareholder. ...
Advice Business Yahoo

Duplicate Content Potential and How to Avoid it...
2007-06-19 12:37:09
Deliberate duplicate content is a violation of Google and Yahoo!'s editorial guidelines. The engines will filter out content (or at least they try) that appears to be a duplication and voila! your site will no longer appear in natural search results. I've found many sites making innocent mistakes regarding DNS setup that ends up getting caught in the duplicate filter. Now keep in mind that there isn't one type of content duplication filtering. Today I'll cover the innocent violations... ...
Duplicate

Google Still Susceptible to 302 Hijacking
2007-06-16 16:58:46
A couple of years ago, wow it seems like yesterday, a concept was being thrown around called Page Hijack Exploit. The concept is simple, by using a temporary redirect utilizing either a meta refresh, javascript or 302 response would allow one website to replace another's within Google and MSN search engine results pages. Yes, dare I say it, Google can be gamed, bamboozled and exploited! ...
Google

Perceptions of Click Fraud: Google Performance Placement Report
2007-06-13 12:46:23
Apologies to all for so many Google related posts. Search marketers will appreciate this, Google just announced the Placement Performance report. gives advertisers increased transparency into their performance on the Google content network. Google's Placement Performance report delivers far more transparency and detail to advertisers who are leveraging Google's content network. How? The report provides site to site comparisons of clicks, impressions, cost, and conversion data for URLs in... ...
Fraud Google Performance Placement Report

Google May Sniff Out and Penalize You for Paid Inbound Links
2007-06-12 12:57:28
A fellow blogger saved us all a ton of trouble and laid a 15 point plan to determine whether your inbound links have the potential of hurting your natural search efforts. The long and short of it is, Google is clamping down on paid links and there are several material ways Google can do this, which is covered in the article. Click on More to read on... ...
Google Links Sniff

Update: Yahoo!'s Quality Score and Click Discounts
2007-06-09 16:41:02
A quick update on the last post: [url:http://www.bitshelf.com/more.php?id=548_0_1_0_M]Yahoo!'s Quality based scoring is here...]. While we know the latest announcement from Yahoo! was in response to Google's quickened measures in mitigating search arbitrage and poor quality websites in the content network, I have yet to see any material impact on cost in my client's campaigns. ...
Discounts Yahoo

Yahoo!'s Quality based scoring is here...
2007-06-05 13:03:42
In short, a very important marketing decision for Yahoo!. It's been in the works as we know since the introduction of panama but Yahoo! has announced, via an email to advertisers, the deployment of quality based scoring. ...
Scoring Yahoo

Google's Universal Search to Replace Zillow and other VSEs?
2007-06-04 13:32:51
A quick point about this as I've noticed a few rumblings on various other blogs. There is a notion that Google's universal search feature, where Google lists a hodge podge of relevant results from all off their channels in the search results pages (SERPs), will replace vertical search engines (VSEs). You have to remember, at the end of the day, Google currently provides indexes and provides results on documents. ...
Google Replace Universal Zillow

Google Disabling Arbitrage and Made for Adsense Accounts
2007-05-21 01:34:10
Google is disabling arbitrage accounts as of June 1. ...
Adsense Arbitrage Google

Google Searchology Event
2007-05-18 13:15:09
A key stat from the event: Udi Manber, VP of Engineering, said that 20-25% of search queries each day are new. A new feature announced: Google will be launching a new search feature which will allow users to translate search results into another language on the fly. ...
Google

Google Introduces New Search Features and Unveils New Homepage Design
2007-05-17 14:54:09
Google Inc. (NASDAQ: GOOG) today announced its critical first steps toward a universal search model that will offer users a more integrated and comprehensive way to search for and view information online. The company also introduced an updated homepage design and several new navigation features that make it faster and easier for users to find the information they are looking for. ...
Design Google Homepage

Google Cross-Campaign Conversion Tracking
2007-05-13 15:34:39
Not sure if everyone has seen this but it could be a viable option for central tracking of cnversion across a multitude of campaigns. I happened upon it this weekend as I was logging into an adwords account. ...
Campaign Cross Google Tracking

Yahoo Introduces Robots-Nocontent Tag
2007-05-08 12:38:02
"Webmasters can now mark parts of a page with a 'robots-nocontent' tag which will indicate to our crawler what parts of a page are unrelated to the main content and are only useful for visitors. ...
Robots Yahoo

SpyFu Goes Live
2007-05-07 13:01:14
Just minutes ago, Spyfu took down the Beta sign down is now officially live. Spyfu, powered by Velocityscape Web Scraper Plus+, is a competitive analysis tool that used to be free during the beta period but is now a fee for service. You can use SpyFu to discover exactly which keywords your competitors are paying for in Google's paid and natural search and what position they hold. Although it's generally about 3 months behind, still it's great to get some directional information on your... ...

Microsoft Courting Yahoo!
2007-05-06 03:47:11
You all have heard the news, kept up with the rumors and those of us that attended this year's Search Engine Strategies conference were reminded of it. Yes, Microsoft, after being overtaken by Google on Doubleclick, has thrown in a nice curve ball. ...
Microsoft Yahoo

Harmonizing SEO with User Generated Content
2007-04-25 13:30:24
I have worked with a number of clients in the past who are perplexed by the concept of search engine optimization of user generated content (UGC). I might add that, hey, they at least understand both and have a good grasp of each, separately. However, when it comes to integrating the two we lose them. I'd like to cover two things in the post...1) the three laws of UGC and 2) the application of SEO... click on More to read on... ...
Seo

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