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Has Your Marketing Team Tried Out Behavioral Advertising?:
2008-04-21 06:37:00
The Federal Trade Commission wants to discourage technology that keeps tabs on how consumers shop claiming to favor self-regulation. In the functioning of online retail and online marketing, this stand could be seen as a dampner on the entire shopping experience.Consumers have become ready recipients of the innovation and originality that they have come to expect from online marketing creations that appear almost everywhere on the Internet. Spanning from viral videos to ad-clicks that reward you with online ‘dollars’ the modes adapted to reach out to the average consumer are many. Privacy issues not withstanding, behavioral advertising is a rather customized form of online marketing where the consumer can experience advertising media that conforms to his surfing tastes.For instance, a woman planning her wedding tends to gravitate towards jewelry and wedding-related sites. If one of the sites she visits during an online shopping excursion practices behavioral advertising, she c ...

Wanna Makeup A Fact? Go To A Content Writer:
2008-04-18 13:41:00
That’s what Lonely Planet did. Those handy little books without which many a tourist would be at a loss for which wine to get drunk on in French Provençal and which tattoo parlor to visit in Goa have been found to feature work that has been made-up! Thomas Kohnstamm, a writer for the publication, recently admitted to fibbing some of the sections in the Lonely Planet guide to Columbia, a country which he has never visited. Imagine the shocking loss of credibility that a travel authority like Lonely Planet must be suffering over this issue. Practically everybody refers to a LP when touring an unknown country. Times Online says that this is a normal occurrence and states “the economics of guidebook writing are such that corners will be cut so that the author comes out at least in pocket.” So is this what happens when you hire your content writers cheap? Some online marketing firms hire content writers that can carry out ghostwriting responsibilities for corporate blogs ...

Getting Your Sitemap Sorted Out:
2008-04-17 13:06:00
Want a website that’s stylish and completely interactive as well as SEO’d? Make sure that you have space for a sitemap on your website then. Sitemaps are extremely important for a website that wants to get its message across to the public effectively. One kind of sitemap is a page that is like an HTML coded mini-directory of your website. Including this page on your site can aid navigation for your end-users, just in case they have not been able to decipher the flashy web design on your page. It’s a good standby and based on the amount of views it gets, you can also know how good your website design is or isn’t. The second type of sitemap is the XML Sitemap, an important part of the SEOonline marketing team. What it does is get webmasters to bring to the search engine’s notice those pages on a website that need to be crawled. campaign carried out by your In November 2006, the Sitemaps Protocol, an XML layout that summarizes sitemap information for the crawlers to scan ...

High Expectations And Over-rated Promises:
2008-04-17 13:02:00
Search Engine Watch reported a legal case last week that again raised the subject of standards and search engine optimization. The SEO agency that was being sued, Internet Advancement, was penalized for offering services that they did not fulfill.For instance, the company claimed to have a 96 percent success rate with over 47,000 clients, claims which were absolutely false. They also reverted on their promise of securing a position in the top 10 search engine rankings.In my opinion, they are being served their just desserts.One of the first things you have to remember in this business - you cannot guarantee what you cannot consolidate by a valid claim. Even if you do want to impress on your prospective client your proficiency in online marketing, try to be demure in your descriptions and realistic in your promises.Many SEO and online marketing firms have faced the music just because they have analyzed their market badly and underestimated client intelligence. You might be getting hired ...

Smart Microsites:
2008-04-16 14:29:00
Microsites usually bloom around holiday time or around an occasion or celebration. Remember the ElfYourself campaign by OfficeMax that elfed-out everybody in America couple of years back? These handy web pockets can perform any function from carrying out a political campaign to assisting a corporate launch. Distinguished by the less pages (anything from 1-10) in a microsite, it is perfect if you are thinking of spending online marketing money for some exclusive branding. Many business websites also launch microsites that actually do not sell or feature their product or service, but provide information that is related to their products. This is a very subtle form of online marketing and one that has the potential to earn the company some brownie points in the authenticity department. Branding is the primary function of a microsite and its nature may be completely different from the actual business website. Smart online marketing and web designing can transform a company from something ...

The Profit In Consumer-Generated Media:
2008-04-16 08:30:00
Perhaps one of the best things to happen to online marketing, consumer-generated media (CGM) or user generated content (UGC) has taken a strong hold of those working making a living on the Internet and off it.Also going around by monikers like Online Consumer Word-of-mouth and Online Consumer Buzz, ClickZ, the guys who have helped standardize the concept, believe CGM promises a 30 percent annual growth.This brilliant aspect of website promotion and online marketing finds a voice in everything from web blogs to discussion boards and review sites and more recently, video blogs and podcasts. It is solely dependent on the end-user or the consumer, the group that online marketing experts constantly strive to influence.Since consumers do all the reviewing, ranting, rating or just about plain raving about a product or service, it is one of the most viable and lucrative forms of online marketing. The only drawback of such media is the lack of control an online marketing professional has over t ...

Where Will Online Retail Take Us?:
2008-04-14 15:34:00
Everybody has glowing predictions for online retail in 2008, and the slack U.S. markets aren’t affecting it one bit so far. Responsible for a mere 7 percent of total online sales, retailing on the web has its uses. For one, it has the power to reach out to millions of people who log on to the Internet for purposes ranging from the latest culinary marvels to banking in an online bank. A chance advertisement on a website may have the potential to clinch the biggest deal of the day for a retailer. Verdict Research points out the food and grocery sectors to be the fastest growing areas in online marketing in the retail sector. This comes as no surprise considering the thick network of moms and women increasingly logging online for work from home. From the 97.2 million U.S. females logging online daily in 2006 at least 109.7 are expected to blossom by 2011 according to eMarketer. As an inexpensive method of retailing and low-cost options like email marketing, search engine marketing a ...

Online Reputation Management:
2008-04-11 13:37:00
A proactive approach to your brand’s identity is the best way to preserve the online reputation of any small business or large organization. Reputation management is a sector that a business simply cannot ignore, even more so if it is an online marketing and SEO company. One of the main aims of a search engine marketing company is to keep the website that is being promoted featured in the top-most rankings of a search engine. Part and parcel of this endeavor is to track down any negative impressions that might have resonated from past business dealings and check present repercussions. Customers can be dissatisfied about a service or product offered by a business. They can voice their misgivings about the same on forums, blogs, websites and just about anywhere else where it is possible to make your voice heard. Weeding out these harmful digital footprints or generating enough positive impact to outrank them is a large part of what online reputation management and website promotio ...

Standards, Trademarks And Online Marketing – Are We In Threat Of Extinction?:
2008-04-10 10:26:00
Two incidents making the rounds of search engine optimization circles currently have search engine experts and online marketing professionals contemplating this question.The first instance I’m referring to is the stand the U.K. is taking against unfair sales and marketing practices. Conscientious consumers would breathe a sigh of relief but then what kind of Internet marketing and advertising would they be exposed to?Because as it happens in most cases to do with the web, blogs too are included in this law which states it a crime to promote a product on a blog in the U.K. Talk about ringing the death knell of online marketing and website promotion in the U.K.The second incident that got me perplexed was the struggle by one Jason Gambert, an Internet marketer, to trademark the term SEO. According to him SEO is, “Search Engine Optimization, Hosting, Web designing, Software, Hosting, Domain Name, Software Development, All Computer Related Development and Marketing plus what is listed; ...

Local Search And Search Engine Optimization:
2008-04-09 14:04:00
Local search engine optimization has been found to be especially handy for small business owners and those looking for a limited, localized reach. The reasons could be varied and could range from a small budget to targeting a section of the populace or a service that could work only in that particular area. Certain local SEO’d blogs can be seen to include grammar-throttling keywords like Boston accountants rather than something more natural sounding like accountants in Boston. When the SEO follows the keyword to content ratio rule to the max, the website is bound to have content that sounds something close to gibberish. As a small business looking to build up credibility within a limited budget, the last thing you want to do is sound nonsensical. This is why professional SEO’s and online marketing experts treat local search and SEM differently. Ranking high in local search can be leveraged tremendously if the website is hosted on a local server or is a local domain. So if your ...

Virtual Stores And Online Marketing:
2008-04-03 15:28:00
The retailing giant J.C. Penney is touted to be the largest online department store on the Internet and in the world. On the Internet you can’t get any larger or successful than that! In 2006, the organization had a promotion where they recreated their online store at One Times Square.Pulling off an expensive stunt like this, even if it is for advertising reasons, seems to contradict the entire aim and purpose of online marketing. When businesses build a virtual store to push their product or service online, the prime motivating factor is usually the need to influence a wide span of people without costing too much.From designing the virtual store to carrying out Internet marketing using search engine optimization, PPC adverts and various other website promotional campaigns, online marketing reduces costs significantly.Small business owners are the main entities that benefit from efforts like virtual stores, whereas big corporations tend to incorporate virtual stores as part of a wide ...

Agents Of Rapid Recognition – Blogs And Social Networks:
2008-04-03 15:26:00
Lily Allen, the talented British singer won this year’s NME award for the “Best Band Blog”. The outspoken singer established a MySpace presence in 2005 when her record label couldn’t find the time to support and market her music. The demos which she posted on her blog attracted stupendous popularity and shot her to fame with at least 500 limited edition 7" vinyl singles of her song rush released.The Lily Allen website too has a ton of cool stuff that would appeal to youngsters like MySpace skins and website banners, not to mention more free songs and videos. This young lady has got some real smart online marketing and web development teams working on her online image, no doubt about it.The younger section of the populace accesses the Internet even more than older working professionals these days. They indulge in a lot of sifting and searching while doing the regular social networking rounds of their friends and acquaintances’ profiles. According to Read/Write Web, 67 percent ...

The Search Engine Relevance Of FFA Links:
2008-03-20 13:03:00
Current search engine popularity statistics point out to Yahoo! being a 17.4 percent drawer of search engine visitors with Microsoft following with 9.2 percent. Along with Google, the big three rule over 95.5 percent of the total web traffic.Quite naturally, search engine optimizers and online marketers tend to crank up their marketing efforts keeping these three search engines in mind. However, just because the big three dominate the search market, it doesn’t mean that they implement the same organizational formulas. For instance, some businesses and SEO’s submit their websites to FFA pages which are given some value at Yahoo!, while being almost ignored by Google. FFA links or free for all links are actually website URL’s that are submitted on specific addresses that are essentially a compendium of links submitted by other websites.Today, Google views FFA linking as manipulative SEO behavior and regards them in the same light as link farms. FFA links further lost their usef ...

Marketing Free Viruses:
2008-03-20 12:58:00
A lot of people will recall the elaborate viral marketing campaign that was created for the ABC television series Lost. The Lost Experience garnered support from a host of prominent business presences like Monster.com, Verizon, Sprite, etc. The perceptions of television viewers world-wide were certainly grabbed by the horns, so to speak, by this series which in itself was an unusual television concept to begin with. That’s what viral marketing is all about- difficult to box into a set definition yet rather easy to recognize. Using the influential potential promised by online marketing, viral marketing is a very powerful concept. Dr. Ralph Wilson at Wilsonweb chalks out some very pertinent elements of the viral marketing concept citing the word “free” as the most powerful word in a marketer’s vocabulary. The music group Nine Inch Nails, left behind free USB drives in their concert restrooms which were embedded with images which could be viewed using a spectrograph, songs from ...

Search Engine Marketing – Why The Economy Won’t Get It Down:
2008-03-19 09:48:00
Competition in the virtual world is as much of a cut-throat type as it is in the offline world. When accessibility to the Internet became easier for the public thanks to improvement in digital technology and a lowering of costs, a lot more people realized just how easy it would be to tap a few words to someone halfway across the world, than lick an envelope and post it. Search engine marketing or SEM harnessed the power of the Internet which relied heavily on the thirst for information requested by the billions of people who log online daily. Using Internet search engines as a planned and organized manner of marketing a website to the masses of web users was made possible by search engine marketing. Today, just about everyone uses the Internet, whether it is an e-mail to their mom or to check out the just-updated Super Bowl Scores. SEM via its search engine optimization and pay per click advertising models has established its presence on almost every site. When that mother reading h ...

The Intelligent Blogger:
2008-03-19 07:36:00
Aseem Kishore of Online-Tech-Tips.com wrote an incredible guest post on ProBlogger which I simply cant stop thinking about. He let out a startling POV when he stated that one of the reasons his blog met with tremendous success was “because it mimics many of the traits of other successful bloggers”. Now, one of the first things that came to my mind when I read this was wow, this guy is actually talking about plagiarism! But when I read on, (as you should do as well) I realized just how far from the truth I actually was. One of the most covered topics in today’s blogging ethos has to be about the IT sector, which covers just about anything and everything to do with computers, especially where computers and the Internet are linked. Naturally, a lot of blogs derive inspiration from other blogs and articles, sometimes not without a little duplication of content. In such a competitive world, I have found that writing a blog on topics like online marketing and web development are no ...

The Gist On Technical Writing:
2008-03-06 09:34:00
The Society for Technical Communication is the largest technical writing association and defines the term as "The process of gathering information from experts and presenting it to an audience in a clear, easily understandable form." In order for a technical writer to do so, the subject matter expert or SME cannot be ignored. The SME is an important component of the technical writing process. It is usually an expert on the particular subject or the creator of the subject that is being written who is in the role of an SME. Thus, if there is a document explaining the correct way to use a hair curling iron that needs to be written, the subject matter expert in this case would either be the main engineer of the device or a hairstylist. The technical writer combines the explanation given by the SME with clear writing skills and prepares a technical document. A technical writer should have a thorough grasp of the subject matter or technology that needs to be explained. There has to ...

Directory Submission And Diligent SEO:
2008-03-05 14:24:00
Directory submission is good for business – it’s an accepted fact. Search engine optimization holds the reins for a business online and to a large extent does a lot more than simply hold the reins. It gives direction to a business service or product in the virtual world.When combined with some first-rate directory submission work, SEO ensures that a website is visible to more people than the team that created it. Loosely compared to an enormous reference library, a web directory is the one-stop place for getting a properly categorized list of websites that suit particular interests. Search engine searchers find such sites very useful for gleaning information. Different directories have different rules and usually arrange the categories hierarchically to aid faster scanning and selection. Thus, an SEO needs to use certain techniques in specific ways so that the websites submitted by them stand out from the rest of the competition. Some search engine optimizers try to avoid i ...

Hyperlinks And Intelli.txt Links:
2008-03-04 10:39:00
The different links contained within online written text all have a different story to tell. These links or hyperlinks always point to another website or webpage. If they don’t, you know that the content creator and search engine optimizer have done a very bad job. The basic ones that matter the most are the inbound links and the outbound links. The former refers to linking done a manner as to attract traffic to the website, and the latter is generally inserted in order to connect to another website. Both are very important for easy navigation as well as for search engine optimization. The above two types of links also refer to the characteristic of websites that are relevant to the content of the text, linking with one another to suit the interests of the end-user. However, there is another type of hyperlinking, used mainly for advertisement. These are Intelli.txt links which point the site visitor to advertisements that may omay not be relevant to the information that they ...

Rich Internet Applications (RIAs):
2008-03-04 06:30:00
You must have come across them. They are rather ubiquitous on the WWW and occur wherever there is a certain level of asynchronous communication with a server, a web browser and a neutral platform. Rich internet applications have the sophisticated look and functions of desktop software, but the difference lies in the fact that they are honed to be operational on a web page. Their prominence has been triggered by web designers and even novice designers applying technologies like Flash and Ajax Frameworks.The growth of the Internet as a medium of data and information exchange too has led to the emergence of RIAs in a major way. From all the applications and usability of RIAs they might very well be on their way to making the Internet a Web 3.0 experience.Rich Internet applications are automatically updated, allowing clients the ability to process them. The comparatively high level of immunity to viral infection makes RIAs much better executables. RIAs are not without drawbacks however ...

Press Releases That Are Immediate And Last Long:
2008-02-25 06:16:00
Press releases are one of the best ways in which some good public relation functions can be accomplished by an organization’s marketing team. They inform, educate and advertise any new products or services that may be launched or have been launched in a very cost-effective manner. Press releases have been issued by businesses since the establishment of print communications and their use in the virtual world are just as important as and possibly more valuable than the former. According to Danny Brown, a renowned freelance writer, “With traditional press releases, it tends to be that the initial story comes out, everyone gets excited for 30 minutes, then it's promptly forgotten”. The case is different with virtual press releases however. A press release when submitted to a news distributor like PR Newswire or Yahoo! Press Room is optimized for search engines and is then circulated among well-connected networks. As the press release has been search engine optimized it sta ...

Web Designing, Computer Games And Online Games:
2008-02-22 14:15:00
‘Spore’, a computer game based on evolution, has bagged critic awards even before its launch and is one of the most hotly anticipated games of 2008. The hullabaloo is partly due to its creator being the mastermind behind the famous SimCity computer game which took the gaming world by storm in the late 80’s and went on to become the bestselling computer game ever. Graphic designers and Flash animation designers work on similar lines more often than not. As in computer games where an element of personalization is inserted into the gaming model, in Flash animation develops games in which a similar thread of design is incorporated. But where computer games are often complex and involve extensive plots, intriguing strategies and a lot of role-play, Flash animation games are shorter and usually seek to create an impact with a witty storyline. These are the ones made use of by the marketing community for e-marketing. There is a growing influence of the social aspect seen in a ...

Do Your Online Marketing Strategies Include Mobile Users?
2008-02-21 13:47:00
The launch of the Apple iPhone added greatly to the aspect of versatility that appeals multitudes of cell phone users. Its easy-to-navigate UI teamed with a lot of handy applications that were built to add value to the phone made it a hit among users. There are more players in the field as well who have made it into consumer shopping carts like the Nokia N-series and E-series models, HTC, etc. and the like. Carriers like AT&T and T-mobile have usage plans that barely hamper users from making the best use of their phones, whether it is to track the weather or to surf the web. With an increasing number of people taking so well to mobile phones, Google’s latest findings are rather apt. According to statistics, there have been 50 times more Google search requests recorded recently from iPhone users.Vic Gundotra, head of Google’s mobile operations, surmised that should more mobile companies include Internet access on their handsets, the future of web searches could very well d ...

Catchy Online Promotional Materials:
2008-02-20 11:24:00
Networking in the real world and networking in the virtual world are both very necessary undertakings for the image maintenance of any business. In the real world, attending a corporate dinner can provide a chance for establishing business alliances as much as would a cocktail party at the Club. Online, the instances to mingle among business partners are abundant and if you or your online marketing team is inventive enough, the possibilities can be endless. The best thing about Internet marketing, professionals are bound to agree with this, is its cost-effectiveness. All you need is a driven team who can figure out the apple with a pattern on it from an apple that doesn’t seem to have one. Online marketing is a collective effort no doubt, as a lot of planning and experimentation is involved before implementing any strategic decisions. A few really effective website promotion materials are website brochures, flyers, postcards, business cards and posters. Based on data like t ...

Marketing On Different Search Engines:
2008-02-19 12:57:00
With Google’s 80 percent dominance of the total web searches constantly reiterated by web analysts and experts, it seems natural to assume that pleasing this particular search engine is the main aim of an SEO. Needless to say, it is not so, at least partly. Recent findings compiled by Compete attest to Google’s dominance (68.9 percent) in Internet search. The findings also point out the secondary position held by Yahoo (17.4 percent), with Microsoft following closely (9.2 percent) and Ask (3.9 percent) trailing at the rear. The remaining searches are managed by minor search engines. These statistics are meticulous in highlighting the reason why most online marketing and search engine marketing professionals give these four search engines such a wide berth.Search engine usage differs from region to region as can be observed in the case of China where Baidu is the search engine of choice. In countries like Australia, Canada and the UK Google enjoys tremendous monopoly, ...
Engines  Marketing  Search Engines 

Crossing Genres:
2008-02-18 14:33:00
On the Internet, a business identity can market itself just about anyway it wants to. Smart online marketing fundamentals require and often demand an inter-mingling of various genres of art styles and their presentation. Thus, one can come across a travel and adventure media stalwart like Discovery Channel making use of a Rich Internet Application which can allow site visitors to witness climate change and polar melting in real time. The Discovery Channel has been making use of similar online marketing methods (interactive games, quizzes) for a long time now to dispense information very effectively. MTV Online’s Indian segment calls out to budding graphic designers to create their version of the MTV logo and get it featured on the channel. At the main MTV website you can glimpse sober overtones with the Think MTV community which is aiming to be a sounding board for more socially and environmentally conscious youth. Another major brand which has ventured into a different ...
Crossing 

Flash Vs. HTML:
2008-02-18 07:19:00
While the popularity of Flash is well established in the web design community, it’s functionality in the online marketing community is heavily argued. This argument has made a lot of web developers ponder upon its use. The highlight of Flash is a dynamic interface, one that is constantly changing and at times interacting with the user. A lot of websites who take the Web 2.0 meme really seriously go for complete user interaction with the help of Flash templates and Flash animations. Critics of Flash state that Flash animations and splash screens deflect the visitors to a website from the content that they are looking for. It is also true that browsing the Internet for websites that incorporate Flash as opposed to regular HTML or CSS is rather useless as the keywords, anchor text and other searchable features are rendered useless when included in Flash content. When web developers develop a website for the purpose of Internet marketing, they encode a website using either HT ...
Flash  Html 

What The Writers Strike Holds For Internet 2.0:
2008-02-18 07:17:00
The Hollywood Writers Guild strike that ended last week has been the longest strike in 20 years with the participation of 10,500 writers on the first day itself boosting the cause. The bone of contention for the writers has been copyrights and royalties from movies and TV programming distribution on the Internet, of which they were not a part of. The agreement that lead to the end of the strike reportedly confers a flat fee of $US1,200 for content that is streamed online for the first two years. This will be followed by a two percent pay of the distributor’s gross in the third year including a fee for downloading web content. The Internet is literally a cesspool of information. Individuals can access nearly anything and everything on the Internet if they but possess the means and methods to do so. The new wave of content sharing and distribution on the Internet depends a lot on the very words that pose a threat to the creative talents of these artists- free and unlicensed. ...
Internet  Writers 

Get Help From Behavioral Targeting:
2008-02-15 12:45:00
A buzz-word from 2005 is still pretty relevant two years down the line for online marketing professionals and the eMarketing community. Behavioral targeting refers to the phenomenon of increasing a marketing campaign’s potential to succeed using the data collated from an individual’s online search method and search engine browsing behavior. Many online marketing professionals make use of such systems in order to understand the appropriate manner in which consumers can be handled. Website advertisers find behavioral targeting very convenient to influence a wider network of people. Some examples of systems that make use of behavioral targeting are WunderLoop, DoubleClick and Boomerang. Anybody who is conscious about branding, website promotion and Internet advertising is an ideal proponent of this technique. According to eMarketer, the behavioral targeting technique is liable to grow and pool in 3.8 billion worth of dollars by 2011 as compared to the $575 million it is cu ...
Help  Targeting 

Animated Worlds And Visions:
2008-02-15 12:43:00
Ages ago optical illusions held tremendous fascination for the ancient Greeks. Centuries down the line, they yet hold the human mind in a strong grip inspiring many architectural masterpieces and works of art. The animations used to make cartoons and films are the manifestation of the optical illusion of motion caused due to the phenomenon of persistence of vision. Modern animated images were initially executed using writing and drawing tools and paper. But this changed with the growing influence of the computer and advanced drawing technology. Computer animation received form with the introduction of the revolutionary Flash software developed by three men with the vision of making it easier to draw using a computer than pen and paper. Web animation did not take much time catching up with the creative web design community. A figure crossing two million design professionals make use of Flash currently and the scope for the implementation of this software is staggering. From ...
Animated