Leo Burnett’s specialist design cell, which was set up six months ago, already has some big names in its kitty, including Coca-Cola, Heinz and Reliance. The cell, which operates under the Leo Burnett name, has strengthened the agency’s presence in the design and branding space. The design team comprises five designers led by Sachin Bavkar, who was recently appointed as Executive Creative Director.The specialist cell primarily focuses on design, identity, branding, brand communication, packaging, retail and environmental solutions.Commenting on the cell’s progress, K V Sridhar, National Creative Director, Leo Burnett, said, “Our foray into the designing and branding space has been fruitful. We have a dedicated team for this, which is responsible for all the operations – right from the early stages of acquiring a business to its execution. The outfit is self-financing in nature and is set for a bright future.”Stressing on the importance of independent design outfits in today
Here’s another video resource site you want to pay attention too.
Click on the “Our PLR Videos” link at PLR Video Depot and you’ll see a whole list of tutorial videos already produced and ready for consumption viewing.
What makes this membership site special is that you can easily rebrand these videos as your own and sell [...]
Andy has me on a kick. I think I'm feeling competitive. He's really our Team HALO in-house branding guru, but I'm fascinated and frankly, enthralled, by the idea of small business branding from the perspective that not only does it...
So, I promised that HALO Business Advisors - aka Team HALO - was getting a new logo this year - and so I make the grand reveal here this evening - just a sneak peak more than anything. There are...
Branding? What is branding? Why is it important?
As consumers, we don’t really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. I personally trust Dell/ Alienware/ Macintosh for my Desktop and my Laptops. I trust Tropicana for my juices, [...]
As a marketer, I am always cautious on the “branding” of things. In our business of online games we have tried to apply tried-and-tested methods and processes to brand our games individually. Each must have a core set of values and we must be able to communicate these values to our target market. Sometimes it’s hard to just concentrate on the game features and we must be able to place importance on the brand based on the emotional and actual experience that it gives to the gamers.
Now that I am truly addicted to blogging, it came as a thought that I brand myself and then my blog.
I found great inspiration through an article by Jaqueline Zenn where she points out 5 questions that you should ask yourself in order to properly come out with your very own blog brand.
I guess this is important to both novice and long time bloggers and will give one a new outlook on direction and focus for your blogging. In time, this will bring in more readers and ultimately bring you succe
While it might not work for everyone, Scott Ginsberg has built a brand around the idea of wearing a name tag 24 hours a day, everyday. He was able to make himself completely approachable in a culture where people distrust and ignore strangers, just like how people distrust and ignore ads. I like his analogy of his name tag being a front porch that invites people in. Scott was able to get through to people with a unique and unconventional idea, just as it often takes a unique message to reach consumers.
Are you memorable? Are your prospects able to differentiate you from the masses of salespeople who storm their gates each day? Will your prospects and clients see you in a unique light, clearly understanding the value that you offer them? It is clear that we must not only offer a distinct value, but our clients must know and remember us as we want to be remembered. We must learn to project the image that we desire others to see and know us by.
Once again, this issue falls back on the distinctiveness of our personal brand. Our brand must not only be visible above the horizon of all of your competitors, it must too have sticking power, the ability to be remembered. We must establish and maintain both a clear image of who were are and exactly what we do, and do it in a way that our prospects never forget.
Next week, I have an appointment with a man named Charlie Brown. Though I have never met Charlie in person, I have spoken with him on several occasions via telephone. He i
Hey another notch on our gun belt. I’m please to announce that the blog has won another award. This time we have won the coveted Silver Award from the folks at Personal Branding Blog. Dan Schawbel is the engine that drives the blog there, and you can tell by his blog (and his bio) that [...]
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Over the past two months we've examined commercial airline branding and its impact on airline livery. We've seen some horrible, incongruous designs (China Southern Airlines), outdated looks (American Airlines) and liveries that were just plain bland and unimaginative (Air France). We've also come down pretty hard on airlines that disregard ...
For all 20 of these well-known airlines, there were no failing grades (F). This isn't necessarily a compliment towards the branding and livery design so much as an acknowledgement that, however misguided in design, each of these airlines is well-recognised on a national, if not international, scale. They're lucky - ...
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