Bloomtools News Simple web tools designed to help your business bloom.

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Get your online and offline marketing working together
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Most businesses spend a large percentage of their profits on promoting their business online and offline to their customers. However, many of these businesses are missing out on the full benefit of their marketing activities because they are not integrating the offline activities with their online presence. Integration is very important because you will be missing out on many potential customers if the online and offline arenrsquo;t working... ...
Marketing 

How to create winning newsletters
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Producing a newsletter used to be a hard, complex and costly project, not only in writing the material, but also in producing the newsletter and getting it out to contacts. Thankfully that era is now changing, with the Internet and email making it so much easier, faster and more economical to send out newsletters. As a business, what do you really get from producing a newsletter? There are a lot of great business benefits from email... ...

Write great website copy
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The copy is probably the most important aspect of your website because it communicates important information about your business to your customers and prospects. Writing for the web is a lot different to everyday writing. Web users read the content of websites very differently to the way they would read a newspaper or book, and you need to be aware of this when you are copywriting for your website.nbsp; You need to take into consideration the... ...
Website 

Easy ways to generate leads for your business
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All businesses need to be spending some time and money on generating leads, because new leads mean more sales and greater profits. The key to lead generation is using a variety of strategies at the one time. Just advertising your business in a local newspaper probably wonrsquo;t generate a large number of leads for you to turn into customers ndash; you need to be utilising a wide variety of marketing tools simultaneously to really reach your... ...
Business  Generate 

Starting your own online community
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Online communities are a great way to get your customers and prospects interacting with your business. Establishing a community group on your website is also an effective way to boost your site traffic and generate leads. For more information on these groups and the people that participate in them, read my other article. To build a group around your business on your own site, you can use a blog or an online forum. A blog is a page on your... ...
Community 

Building your database of contacts
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Most successful businesses have a large database of contacts, including clients, past clients, prospects, alliances and suppliers, which they keep up-to-date and fully utilise. This is why your contact list is a goldmine for your business. The number and variety of strategies you can utilise with it are limitless, as are the results you can achieve from it. Using your database well can generate leads for your business and increase your sales.... ...
Building  Contacts  Database 

Bloomtools set to franchise their online business tools
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Bloomtools, Australiarsquo;s leading developer of online business solutions, today announced plans to franchise around the country. The successful website development and Internet marketing company is franchising in order to give the small to medium business market what it desperately needs ndash; a complete online solution that actually works. James Greig, Bloomtools Managing Director, believes it is time for more businesses to start getting... ...
Business  Online Business  Tools 

Bloomtools launches!
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Bloomtools, developer of leading online business tools, officially launched its franchising system today.After announcing plans to expand into the franchise market in October, Bloomtools will officiallynbsp;launchnbsp;its newnbsp;venture today on the Gold Coast.According to Bloomtools Managing Director, James Greig, its an exciting timenbsp;for the company.This is an amazingnbsp;time for our business - we are about to take on the franchise... ...

Tips for boosting your Christmas sales
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Australians spent 22 billion over the Christmas period in 2006, and this figure is expected to rise this holiday season.nbsp; What is your business doing to secure its share of these profits? Email communication is a great way to remind your customers of your business and strengthen your relationships to encourage them to spend some of their Christmas cash with you. Creating a simple email and sending it out to your database of contacts will... ...
Christmas  Sales  Tips 

Get more readers with punchy email subject lines
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Once you have written all the content within your email, itrsquo;s all done and ready to be sent out, right? Wrong! Yoursquo;ve forgotten the subject line, one of the most crucial factors in email marketing success. The subject line is what appears alongside your name the sender in your recipientrsquo;s email inbox and identifies what your email is about. If your subject lines donrsquo;t identify your business and explain what the email is... ...
Email 

Your 2008 Internet Plan - Part 1
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The start of a new year is always exciting ndash; there are so many opportunities and adventures ahead.nbsp; When it comes to business, many of these opportunities are now online.nbsp; So why not make 2008 the year that you really take advantage of what the Internet has to offer your business? nbsp;Using the Internet in your business can be daunting, because there are so many different things you can do.nbsp; So, to help you get started... ...
Internet